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AI Usage

Respect for Artists and Creators

We acknowledge that many artists, writers, and creators have valid concerns about how AI is trained and used, particularly in relation to intellectual property, originality, and fair recognition.
Our commitments are:

  • We aim to use AI responsibly and in compliance with UK copyright law and the UK GDPR.

  • We do not knowingly use AI tools trained on unlicensed or misappropriated creative works.

  • We welcome dialogue with artists, writers, and other creative professionals to ensure our use of AI supports — rather than undermines — human creativity.

  • Where possible, we prefer to credit and collaborate with human creators in the development of our content and services.

If you are a creator and have concerns or suggestions about our use of AI, we invite you to contact us directly.

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